tfabris: (Default)
tfabris ([personal profile] tfabris) wrote2009-09-06 03:38 pm

Fictional Manifesting

There should be a name for this practice: the act of creating an entire retail company with the same name as a fictional company portrayed in a movie. This is something distictly different from simple Merchandising, where you create obvious tie-in products.

The prime example of this practice is Viacom's calculated and deliberate creation of the Bubba Gump Shrimp Company, which didn't exist until after the movie. I can think of one other off the top of my head: Willy Wonka chocolates. But I'm having trouble coming up with others, even though I know they exist. Anyone have examples?

As much as Lucas is a genius at merchandising, we still haven't seen the Incom space fighter company appear yet, although I wouldn't put it past him to have something like that on a back burner somewhere. Perhaps he's just waiting for Branson to get the tech perfected.

Discussing this here in the car, [livejournal.com profile] omnisti and I have decided this practice should be called Fictional Manifesting. If no one knows of a better term, or a term that's already in use, I propose this be adopted as the standard term.

Then we can use the term for cross-lnking in Wikipedia.

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